Build your ideal digital advertising
mix from top to bottom.
Digital Display Ads
Showcase your brand or product with clickable ads across thousands of websites, targeting custom audiences for maximum reach and recall. Advanced geofencing options available!
Social Media Advertising
Meet your customers where they are – on social media – with unique, attention-grabbing ads. It’s an affordable, effective way to drive action and promote your mission, products, services and events.
Paid Search Campaigns
Search engine marketing (SEM) puts your business in front of people actively looking for what you’re offering. Known for driving qualified leads and conversions, paid search campaigns bring customers in when they’re most ready to purchase.
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Display Ads |
Geofence with Display Ads |
Paid Search |
Paid Social Media Ads |
Streaming Audio |
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Devices |
Desktop, Mobile, Tablet |
Mobile |
Desktop, Mobile, Tablet |
Desktop, Mobile, Tablet |
Desktop, Mobile, Tablet |
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Placement |
Apps, Websites |
Apps, Websites |
Platform: Google Search Network
Position: Absolute Top Impressions, Top Impressions |
Facebook, Instagram, Messenger |
FOX News Radio, IHeartRadio, Radio.com (Audacy.com), Spotify |
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Engagement Type |
CPM: Cost per 1,000 impressions model |
CPM: Cost per 1,000 impressions model |
CPM: Cost per 1,000 impressions model |
CPM: Cost per 1,000 impressions model |
Unskippable |
|
Targeting |
Demographic, Interest, Location, Addressable add-on, Keyword add-on |
Geofencing, Geo-Recency Retargeting |
Keyword, Location |
Demographic, Interest, Location, Retargeting |
Impressions, Location, Retargeting, Addressable add-on |
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Best for |
Consideration and Evaluation, Reach and Frequency Campaigns |
Actions and Conversions, Hyper-Targeted Campaigns |
Brand Awareness, Reaching Non-Visual and Audio-Only Audiences |
Actions and Conversions, Driving Leads, Increasing Site Traffic |
Action and Conversions, Events, Promotion |
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Recommended Media Pairing |
Paid Search |
Paid Search |
Display Ads, Paid Social |
Display Ads, Streaming Audio |
Paid Search, Traditional Radio |
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Reporting Metrics |
Clicks, Creative Performance, Engagement, Impressions, Interactions, Lift Placement, View-Through |
Clicks, Creative Performance, Engagement, Impressions, Interactions, Lift Placement, View-Through |
Ad Components, Clicks, Device, Impressions, Keyword, Location, Phone Calls |
Creative Performance, Demographic, Device, Impressions, Location, Placement |
Complete Rate, Creative Performance, Device, Impressions, Location, Placement, Retargeting Impressions, Website Attribution |
Why Midco Digital and Social Advertising
Precise Targeting
Target users by demographics, location, interests, and recent online activity, including retargeting.
Immediate Results
Measure key metrics on how your ad is performing every step of the way – both during and after a campaign run.
Track Phone Calls
Access reporting about the duration, time of day, day of week and more on mobile customers who clicked-to-call on a paid search ad.
Amplify Your Reach
Introduce your business to new customers and keep the attention of customers you already have.
Learn more about digital advertising.
Advertising has changed so dramatically over the years, and with the help of Midco, we’ve been able to pick up on all the different avenues of advertising and focus on what’s best for our business.
Enhance ad recall when you
pair digital with more.
Live TV Advertising
Generate massive, immediate reach with high brand recall on the biggest screen in the home on live TV and during sporting events.
OTT and CTV Advertising
Use precise targeting to reach cord-cutters and cord-stackers with unskippable ads through premium placements.
Digital Audio Advertising
Hyper target listeners beyond basic demographics to reach highly engaged, niche audiences.
Video Production and More
Stand out from the rest with creative and affordable solutions from our award-winning video production team.
Let us help you.
Not sure where to start? We're here to create your multichannel ad plan for you.